• Acquire niche professional skillsets in the field of politics and campaign management in a short span of 6 months.

• Explore new career opportunities in the field of politics, project management, psephology, journalism, digital marketing and data analysis.

• Gain insights into the real-time functioning of democracy in the grassroots and be an active participant in the world’s biggest electoral exercise.

• Engage with senior stakeholders like politicians, journalists, academics and industry professionals and learn directly from their decades of experience.

• Get an opportunity to draw focus to local issues of your communities through political campaigns and be a part of a positive change in society.

Location: Gauhati University, Guwahati

Maximum intake: 50

Course timeline: 6 months (full time)

Approved by the UGC under the new NEP structure, this six-month programme will be divided into eight concise modules and will be delivered through a series of physical lectures, workshops and projects.

Each module will be taught over a period of 4 weeks and includes continuous assessment through assignments, presentations, workshops and seminars.

Note: Credits gained upon successful completion of the programme is transferable and can be used in this or upcoming academic year.

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              Types of classes                               Timeline                                     No. of hours

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             Physical lectures                           October-January                                3 hours/day

                                                                                                                                   4 days/week

                                                                                                                   Total hours in 4 months: 192

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             Workshops and                             October-January                              2 hours/week

   immersive learning sessions                                                              Total hours in 4 months: 32

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     Constituency management                      February                                          4 weeks

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           Final assessment                                    March                                             15 days

• Political organisation management

• Campaign management

• Research and Analysis

• Political communication

• Digital marketing

• Electoral surveys and statistics

• Data analysis

• Democracy and democratisation: A global overview

• Ethics in politics

• Basics of Survey, Statistics and Electoral Data Analysis

• Political research and analysis

• Political Communications

• Organisation management

• Digital Marketing in political campaign

• Data analytics and election campaigns

1. Survey simulation

2. Policy research assistance to MLAs

3. Live project on political communication strategy

4. Data analytics/digital marketing workshop

5. Constituency management

1. Public speaking skills

2. Negotiation and conflict resolution skills

3. Career sessions to identify core competencies and ideal job profile

4. CV writing skills and interview etiquettes 

5. LinkedIn profile and brand building seminar

1. Interaction with senior leaders from across party lines

2. Interaction with industry experts and professionals

3. Constituency visits and field trips

• Candidates should hold a graduate degree or equivalent from a recognised university in India or abroad. Students graduating this year can apply with a provisional degree certificate.

• This course is open for both experienced professionals looking to acquire new skills in campaign management as well as for fresh graduates interested in the field of electoral politics.

• Some work experience in the field of public policy, economics, media management, electoral management or any other related field is an added advantage.

• A candidate is only allowed to apply once in the admission cycle. Duplicate applications or re-application after rejection of initial application is not permitted.

• All decisions of the University are final. No request for re-evaluation of application will be considered.

• Misrepresentation of facts of any or information in the application form would result in cancellation of candidature or withdrawal of offer of admission.

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• Selection of candidates will happen on a rolling basis so the earlier you apply, the earlier you will hear back.

• Candidates will be selected on the basis of their CV and statement of purpose.

• Candidates with some work experience in relevant fields will be given preference.

• If selected, prospective students will receive an acceptance email in their registered email IDs with further instructions on fee payment procedure and other formalities.

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• Basic fee: INR 30,000

• Workshop fee: INR 5,000

• Leadership and Career Development Lab fee: INR 5,000

• Field trips and constituency management fee: INR 10,000

• Total fee: INR 45,000

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(A 10% concession in fee will be accorded to candidates if:

•  The candidate is affiliated to a political party including the youth wing of a political party
•  The candidate has an experience of two or more years in the field of student politics,

    political consultancy, election management or has been associated with any elected

    representatives in professional capacity.

Kindly specify the same in your CV.

1. Who should apply for the course?                                                                                                            Any graduate with an interest in politics and a desire to learn more about elections and electioneering in India should apply. We especially encourage early and mid-career professionals engaged in the fields of law, public policy, social work, media and communications, data sciences etc. to apply.

2. Is the programme full time or part-time?                                                                                                    The programme is full time and includes a 1-month constituency management project.

3. What is the mode of instruction?                                                                                                              The programme will be conducted via physical classes in Gauhati University for the first four months. In the fifth month, students will be required to operate out of the respective constituencies that they are assigned. 

4. What does the constituency management project entail?                                                                        Each student is required to undergo a 4-week internship where they will be assigned a constituency and attached to an MLA/MP. Students will be divided into small groups and will have to complete a project of their choosing while working as a part of the MP/MLA’s team. Students will be mentored by the faculty and will have to provide weekly updates.

5. Is accommodation during constituency management internship provided by the University?    Yes, the university will arrange for accommodation for the students during the constituency management project, wherever necessary.

6. What are immersive learning projects?                                                                                        Immersive learning projects are high impact, collaborative learning exercises that allows students to work on live projects and encourages them to apply theoretical concepts to practical situations.

7. Will the programme assist with placements after the course?                                                              The University will attempt to assist students with placements in political consultancies and political parties/party leaders’ offices. As a part of the Leadership and Career Development Lab, we will also organise regular networking sessions with industry experts, founders of consulting firms, senior journalists and leaders of political parties and provide mentoring and career counselling to all students. This includes training in CV writing, interview etiquettes, personal brand building on LinkedIn and confidence building measures

8. What are the timings of the lectures?

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• Lecture sessions (Monday – Thursday): 11AM-12:30PM; 2PM-3:30PM

• Workshops/Interactions (Friday): 11AM-1PM (once a week)

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*Please note that the timings of the lectures are subject to changes

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    For any queries, kindly email us at info.ecmgu@gmail.com

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